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 sergey brin stated that google failed to seize the opportunity of blockchain

Sergey Brin Stated That Google Failed to Seize the Opportunity of Blockchain

By Stefan Filipović
Published over 2 years ago

Google is widely recognized as a tech giant and a leader in the industry. A series of wise business decisions made Google what it is today. DeepMind Technologies, Boston Dynamics, Youtube and Android software are just some of the most important Google acquisitions over the years. They always had world class judgment when it comes to predicting ‘the next big thing'. Getting in early while its relatively cheap, just before the market explosion was Google's trademark move. But, even Google makes mistakes and sometimes misses amazing opportunities with new technologies. One of these ‘missed opportunities' was with blockchain technology, according to Google co-founder Sergey Brin. 

Google Should Have Been a Leader in The Blockchain Department

As CNBC reports, Sergey Brin has recently stated that Google has missed his chance to be at the forefront of the blockchain technology development. He said that in a speech he held in Morocco this weekend. His speech was a part of the panel dedicated to blockchain technology and research, organized by famous blockchain enthusiast Richard Branson. Brin stated that he honestly believes that Google, for the lack of the better word, simply ‘failed' to become a leader in the blockchain technology department.

Brin also shared an interesting personal story that sparked his interest in cryptocurrencies. According to him, a couple of years ago his son insisted that they needed to get a gaming PC. Brin got the idea that with gaming PC they could actually mine cryptocurrencies. They got an ethereum miner and started to make a couple of dollars here and there since. Brin admitted that he didn't know much about cryptocurrencies to this point, but new personal mining rig got him interested in the technology. This unusual story just goes to show the impact of the blockchain technology. Even the industry giants like Brin were completely mesmerized by the opportunities this new technology brought.

Google Is Still In The Game

Although Google missed seizing the initial potential of the technology, the company could still bring something new to the industry. As it is always the case with tech giants, Brin revealed an ‘ace up his sleeve' with Google X project. He stated that people at Google X are probably working on the blockchain technology ‘as we speak'. Brin also revealed that he personally likes new exciting ideas like blockchain and Google X team is great at making those types of ideas reality.


Google simply isn't a type of company we can ignore, especially regarding new and transformative technologies. Google X is a semi-secret sector and it will be more than interesting to see what will they come up with. One thing is certain, blockchain has a potential and Google has an immense amount of brainpower and resources to do some great things with it. If there is anything we have learned over the years, it is that we cannot ever underestimate Google.

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