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Our talk with the CEO of U RUN IT to revolutionize gambling

By Michael night
Published over 2 years ago

Tell us about yourself and your experience

I was born and raised in St.Petersburg, Russia; moved to Israel when I was 23 and lived there for 16 years. And now I live and work in Canada. For over 15 years I worked as an IT developer, team leader and CTO in various companies; most of the projects I worked with were related to banking and finances. Living in different countries and being exposed to completely divergent cultures helped me a lot when I decided to go into business. As a result, I’ve launched a number of successful projects.


So how did you come up with U Runt It?

First slot machines appeared in our city when I was 14. My father took me there, gave me an amount that was an equivalent of almost ⅓ of his monthly salary and….let me lose all of it in what seemed like just a few minutes to me. I’ve learned my lesson. Despite my fascination with gambling, I’ve never gambled again. And ever since, I’ve always wanted to have my own casino...especially when gambling went online. But I’ve never forgotten how it feels to lose a lot of money and didn’t want to open yet another casino that is exactly the same as a thousand others. So, one day, in one of the many discussions the idea came up:  “What if there was a casino where the players themselves are in control, where the old saying “the house always wins” wouldn’t work anymore, and the players wouldn’t feel cheated by the casino?”. That was the beginning of URUNIT.


What is the big goal of this project?

To change the rules of the Gambling Universe. Sounds ambitious, but I am sure, we can totally do it.


In what way do you want to let the community manage your gambling platform?

Absolutely all games, card tables, poker rooms, tournaments, slot machines, lotteries, etc. on our platform are controlled by the players themselves. Each game is controlled by a certain player. This player determines the parameters of the game or tournament he is playing and becomes the owner of the game for the time being. Let’s say, each game is “leased” to one of the players for a nominal fee. It can be leased for an hour, a day, a week, or a month. During this lease, the owner of the game not only monitors what is going on but also performs basic functions of a moderator. At the end of this period, the owner of the game receives most of the profit generated during his lease.

Besides that, every player who receives the right to host the game can also initiate an auction among other players of the platform to sell this right. Also, the players can use their right to host a game as a bet or buy-in for some games. In other words, the right to host the game can be either sold, or it can become a bet in the game.


How did you come about the idea of using blockchain in your project?

Cryptocurrencies and blockchain technology are firmly embedded in our lives and have tremendous potential. I believe, any modern and original innovative project should incorporate blockchain technology, at least to some extent. For URUNIT it is essential to use blockchain to: First and foremost - ensure transparency and fair play in all the games of the system. Second - use our tokens within the platform, as well as in the transactions with third-party developers and other casino operators. Third -  accept payments not only in fiat (conventional) currencies but also in crypto-currencies


What have been the biggest challenges you have come across so far?

So far, it’s been an exciting learning experience. The only real challenge I can think of is the fact that at this point we cannot include USA, Canada, and China due to their extremely strict government regulations on gambling and crypto investments.


Why should people invest in your ICO, and why will you do well?

There are many reasons. To name just a few:

No one's seen this before

This is not yet another casino. This is a platform with a whole new business concept in its heart. Existing casinos and gambling platforms (including ones in development stages) are not even close to what we offer.

Years of experience

We have a strong team with all necessary skills, expertise, and experience to launch the project and market it successfully. URUNIT is the climax of our collective effort that incorporates most efficient technologies developed by our highly professional team.

The demand for URUN tokens will constantly increase

URUN tokens are required to use U Run It platform, but the number of tokens circulation will constantly decrease. URUN tokens are used as "fuel" for all the transactions within the platform, and with every transaction, a small number of tokens is "burnt" (they are taken out of circulation). However, at the same time, the number of casino operators using our platform as well as the overall number of players using URUN tokens will grow exponentially. Therefore, the demand for URUN tokens will constantly increase

Moreover, only certain number of URUN tokens will be issued during ICO. There will be no more issues of tokens after the ICO


URUNIT is a truly revolutionary idea, that will change the gambling industry once and for all, so anybody who wants to have taken part in building the new exciting future of the gambling should join us!