NOIZ is an AI-enabled, decentralized ad exchange platform based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data. NOIZ also gives consumers control of their data privacy so they’re constantly aware of what information is shared through the ad exchange network.
Facebook’s Cambridge Analytica scandal was just an example where profiles of 50M people were stolen and profiled for tip elections in 30+ countries. Consumers are also subjected to irrelevant ads - Up to 46% consumers agree that the ads they look at maybe irrelevant. All parties involved are connected to social impact projects, thus improving the communities in which consumers and brands exist. Hotmob, a native ad distribution platform for mobile users, is serving 1M impressions on a daily basis, which will support in distributing NOIZ to the consumers.
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