GATCOIN ICO

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ICO details

At GATCOIN we envision a unified world of rewards, where consumers no longer have to join multiple

loyalty, rewards and point programs and carry many cards and apps. A future where customer-centric

companies will be rewarded with higher consumer engagement, greater brand awareness, and ultimately

better business results. Where dead points who benefit no one, are a thing of the past and every

promotion, coupon and reward finds a home with the consumer that values it.

 

Loyalty points, discount codes and store coupons are, for the most part, illiquid. For a variety of reasons,

consumers possess a disproportionate amount of coupons for stores they don’t visit, products they don’t

want or loyalty points they do not take products from. Merchants and big chains devote a lot of resources

to keep track of loyalty points, and to market their programs. However only a small percentage of these

get converted into products people actually buy, resulting in significant wasted resources. Eventually

users are paying for points they don’t use. GATCOIN is a platform which allows the secure exchange of

Merchant Tokens and enables low cost cross-border payments and microtransactions. This will add

liquidity to currently unused (and often thrown away) coupons and loyalty points. Being able to exchange

these Merchant Tokens creates a situation where they have actual value to someone. And as they have

value they are no longer considered spam. Doing this on the blockchain means anyone can see and verify

transactions and check the token supply. Blockchains offer the possibility for unique (and uniquely

verifiable) items. As they are digital tokens for a multitude of stores, brands and merchants, they can be

carried on a smartphone, without the need to carry around coupons or loyalty cards. Having them on a

smartphone means a precise geolocation can be used to offer specific airdrops. Further, exchanging and

spending Merchant Tokens and performing transactions from a smartphone wallet creates a variety of

valuable data. This data can be bundled and sold to merchants and brands, giving them the opportunity to

target specific groups of users according to their interests, demographics or location, instead of spamming

heterogeneous groups of people all together.

 

GAT is a new cryptocurrency that will be launched on the Ethereum main network. Each merchant will

be able to deploy their own Merchant Tokens, which can be exchanged for other Merchant Tokens

through the GAT Exchange, utilizing GAT.

Opens

2018-01-14

Closes

2018-01-28

Introduction video

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